POCO India Merges with Xiaomi India: Unified Brand Strategy & Current Smartphone Line-up

Under a strategic restructuring, POCO India has merged into Xiaomi India, bringing Xiaomi, Redmi, and POCO brands together under a unified operational umbrella. This consolidation reshapes the smartphone brand architecture while retaining all three brand identities. Below is a detailed overview of the current model line-up for each brand in India.

Why the Merger Occurred

Background & Strategic Objective

• POCO, which had operated as a separate brand in India since 2020, now integrates with Xiaomi’s Indian operations, reportedly to streamline resources and brand architecture.
• By aligning Xiaomi, Redmi and POCO under one corporate entity, the group aims to optimise manufacturing, distribution and marketing.
• While brand names remain distinct, operational integration enables clearer segmentation:
  • Xiaomi for flagship premium
  • Redmi for mass-market and value
  • POCO for performance-value and niche segments

Current Smartphone Line-up in India

Xiaomi Brand

Here are some of the current Xiaomi models available in India:

• Xiaomi 15 Ultra, Xiaomi 15
• Xiaomi 14 Civi, Xiaomi 14 Ultra
• Xiaomi 14 C, Xiaomi 13T Pro, Xiaomi 13T
• Xiaomi 13 Pro, Xiaomi 13
• Xiaomi 12 Series (select models)

Redmi Brand

Key Redmi models currently listed in India include:

• Redmi Note 14 Pro+ 5G, Redmi Note 14 Pro 5G, Redmi Note 14 5G
• Redmi Note 14 SE 5G, Redmi Note 13 5G, Redmi Note 13 Pro+ 5G
• Redmi 15 5G, Redmi 14C, Redmi A5, Redmi A3x, Redmi A4 5G

POCO Brand

Some POCO models currently active in the Indian market are:

• POCO F7 5G, POCO F6 5G
• POCO X7 5G, POCO X7 Pro 5G
• POCO M7 5G, POCO M7 Pro 5G, POCO M6 Plus 5G
• POCO C71, POCO C75 5G

Implications of the Integration

For the Brands

• Xiaomi will continue to carry the premium flagship portfolio, emphasising camera, build and ecosystem innovations.
• Redmi retains its focus on volume, affordability and localisation in India.
• POCO is positioned to target performance-focused and niche value segments while leveraging the unified supply-chain.

For Consumers

• Users may benefit from better service and support through consolidated channels.
• One-stop operations may reduce cost-overheads and lead to competitive pricing or improved feature sets.
• Brand clarity: With three distinct brand tiers under one entity, customers may find it easier to choose based on price vs performance vs premium.

The merger of POCO India with Xiaomi India unifies the operations of three major smartphone brands – Xiaomi, Redmi and POCO – while preserving distinct brand identities. With a refreshed and comprehensive line-up across premium, value and performance segments, the combined entity now presents a clearer structure for India’s smartphone market.

Tags: POCO India merger, Xiaomi India smartphones, Redmi India phones, POCO smartphone lineup India, Xiaomi Redmi POCO integration, India smartphone brands 2025, POCO Xiaomi brand strategy