
Amazon has kicked off its Great Indian Festival (GIF) Diwali Special with a fresh bank promotion: get 10% instant discount using Axis, BOB, IDFC First, and RBL credit cards across eligible purchases. The sale encompasses smartphones, electronics, home appliances, fashion, and more, making it a major mid-festival shopping moment.
What’s New in the GIF Diwali Special
Expanded Bank Offer
While earlier GIF editions emphasized SBI and ICICI bank card offers, this Diwali edition introduces a 10% instant discount on select credit cards from Axis, BOB (Bank of Baroda), IDFC First, and RBL. This expands the eligible bank pool for consumers.
Categories & Highlights
The Diwali Special spans key categories, smartphones, electronics, smart TVs, home appliances, fashion, home & kitchen, and more. Each category has a curated collection of deals and discount coupons. The official Amazon GIF event page endorses massive discounts and bank offers across its ecosystem.
Confirmed GIF Bank & Offer Details
- Amazon’s official site confirms that during GIF 2025, shoppers can enjoy 10% instant discount on SBI credit & debit cards as well as EMI transactions.
- Bank partnerships and offers may vary across phases of the festival. Earlier announcements mention that “leading banks” beyond SBI will also furnish special discounts.
- The Diwali Special’s newly announced banks (Axis, BOB, IDFC First, RBL) now join the roster, increasing chances of eligibility for more users.
How This Impacts Shoppers & Strategy
Broader Card Inclusion
This expanded bank list means more users can benefit from the 10% instant discount, not just SBI or ICICI cardholders.
Stacking Opportunities
You may be able to stack the bank discount with:
- GIF coupons/cashback vouchers
- Exchange offers
- No-cost EMI/Amazon Pay/wallet discounts
Be Alert on T&Cs
Always check whether your specific card variant is eligible, what is the maximum discount cap, and whether EMI or full payment modes qualify under the offer. Amazon’s bank offers often have spend thresholds and per-transaction caps.
GIF Offer Links by Category
| Category | Link |
|---|---|
| Main Sale Landing Page | https://amzn.to/3WnvGSv |
| Collect Cashback Coupons | https://amzn.to/434izJC |
| Smartphones | https://amzn.to/3IxmgAP |
| Electronics | https://amzn.to/470EnqX |
| Smart TVs | https://amzn.to/42seNtu |
| Home Appliances | https://amzn.to/3KDgJZY |
| Home & Kitchen | https://amzn.to/3ILXwVu |
| Fashion | https://amzn.to/3IZOnIX |
| Daily Needs | https://amzn.to/4o4L1mN |
| Amazon Devices | https://amzn.to/4q4UaOf |
| Laptops | https://amzn.to/4nD5OhB |
| Brand Stores | https://amzn.to/42tn8wX |
These curated links help you browse deals by category and collect cashback coupons to maximize savings.
Where This Fits in the Festival Timeline
| Phase | Details |
|---|---|
| Early Deals Phase | Started ahead of main festival, Amazon rolled out “Early Deals.” |
| Main GIF / Diwali Special Phase | September 23 onward, now enhanced by the Diwali bank offer. |
| Post-Sale Offers | Some deals may extend, or new flash offers may follow during Diwali week itself. |
This Diwali Special is effectively a continuation or enhancement of the main festival sale, aimed at keeping momentum and offering fresh discounts mid-festival.
Implications for Consumers & Market
- This expanded credit-card offer lowers the barrier for more buyers to claim instant discounts, improving accessibility.
- Amazon is making a push to diversify bank tie-ups beyond its usual SBI / ICICI partners; this could push competitors to follow.
- With more categories and extended offers, the Diwali Special can attract demand from buyers who held back during earlier sale windows.
Amazon’s GIF Diwali Special is now active and brings a new 10% instant discount for credit cardholders of Axis, BOB, IDFC First, and RBL, in addition to existing SBI / ICICI deals. With curated deals across smartphones, appliances, fashion, and more, and coupons to stack, the timing is ideal for festive season shoppers to make the most of these expanded bank offers.
Tags: Amazon GIF Diwali Special, 10% instant discount, Axis Bank offer, BOB bank offer, IDFC First offer, RBL credit card, Amazon Great Indian Festival, Diwali sale India, festival deals 2025
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