Price Hike Alert: Samsung Increases Prices of Galaxy A57 and A37 by Up to ₹5,000 in India

The Indian smartphone market is witnessing yet another wave of extreme price inflation. In a move that will heavily impact offline and online buyers alike, Samsung has quietly instituted a significant price hike across its premium mid-range A-series lineup.

Prices have been aggressively increased by up to ₹5,000 across multiple memory configurations for the Galaxy A57 and Galaxy A37. According to an internal communication sent to retail channel partners, the new prices are effective starting August 22, 2026. Here is the exhaustive PFD breakdown of the newly revised, heavily inflated pricing matrix across the Samsung Galaxy A-series.

Samsung Galaxy A57 Price Revisions

The Galaxy A57 took the heaviest hit during this round of price corrections.

• 12GB + 256GB Variant: The top-tier 12GB + 256GB configuration has seen the steepest hike in the lineup, climbing from its old list price of ₹62,499 to a staggering ₹67,499. This represents a massive ₹5,000 jump.

• 8GB + 256GB Variant: The 8GB + 256GB variant of the A57 now costs ₹59,999, reflecting a ₹3,000 increase from its previous price of ₹56,999.

Samsung Galaxy A37 Price Revisions

The more affordable A37 has not been spared from the inflation either, meaning budget buyers will now have to pay a steep premium.

• 12GB + 256GB Variant: The top-end A37 configuration saw a severe ₹5,000 bump, pushing its cost from ₹52,999 to ₹57,999.

• 8GB + 256GB Variant: This mid-tier model jumped by ₹3,000, moving from ₹47,499 to ₹50,499.

• 8GB + 128GB Variant: The base configuration of the A37 received a ₹2,000 hike, bringing the new price to ₹43,999 from the original ₹41,999.

Complete Samsung Galaxy A-Series Price Revision Matrix

Why Are Prices Suddenly Skyrocketing?

If you are wondering why smartphone prices are inflating so aggressively across the board, the root cause lies in the global tech supply chain. The global semiconductor industry is currently facing a memory shortage. Massive volumes of High Bandwidth Memory (HBM) and DDR5 DRAM are actively being acquired in bulk by companies to build out AI data centres. This extreme demand is forcing smartphone manufacturers to compete for the same memory components at significantly higher prices. As costs for RAM and storage skyrocket, brands like Samsung are passing that financial burden directly onto retail buyers.

PFD Context:

The situation is looking incredibly grim for the remainder of the year. With memory component costs spiraling out of control, Q4 2026 is shaping up to be the most expensive quarter in the history of the modern smartphone era. It is highly likely that we will see a lot of brands outright cancel their upcoming budget and mid-range launches, simply because they cannot hit their target price brackets without operating at a severe loss.

Paying nearly ₹67,500 for a Galaxy A57 completely destroys its value proposition, pushing it into a territory where consumers expect premium flagship processors, not mid-tier silicon. If you need a smartphone right now, the window to find a decently priced model is rapidly closing.

Tags: Samsung Galaxy A57 price hike, Galaxy A37 new price, Samsung price increase India, smartphone inflation 2026, memory chip shortage, tech news India