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Samsung Sero Rotating TV Launched In India: Price, Specifications And More

Samsung has launched Samsung Sero, one of it’s kind rotating TV in India. This product may not be most individuals will have any practical use but is a very interesting concept TV nevertheless. For users who watch a lot of vertical content on their TV or play games straight on their TVs then this TV is an ideal new gadget. Sero means vertical in Korean and hence the name.

Also Read: Mi TV 4A Horizon Edition Launched In India: Price, Specifications And More

Why Vertical Screen

The main concept of vertical display for a TV is primarily made to make the TV Social Media friendly. A vertical screen makes it much easier to view social media content from apps like Instagram, Snapchat, Twitter, TikTok, etc.

Samsung Sero

Nowadays people are often using their TV screen to cast the content from their phones to view on a larger screen. But the major obstacle in doing so was the orientation of the content on phone is usually vertical, while the TV screen being horizontal made a huge patch of the screen on the TV useless and users would see just a huge patch of black on either side of the content present at the center of the screen.

This difficulty of the users has been addressed by Samsung through this TV.

Samsung Sero Specifications And Features

Samsung Sero is a 43-inch Ultra-HD QLED Display Smart TV having a resolution of 3,840×2,160 pixels. The display supports up to HDR10+ format and 100% Color Volume. The TV also makes use of Adaptive Picture to automatically sense changes in the lighting environment around and adjust to maintain optimum brightness and contrast settings for pleasant viewing.

What makes this TV stand out from the rest is the ability to automatically rotate the display and use the screen in vertical form factor as well.

The TV has a rotating panel allowing the TV to automatically switch between horizontal and vertical orientation. The TV comes with a stand on which the display panel stands. This has been done to make the TV not just a Television set but also a part of the room in an aesthetically pleasing way.

Samsung Sero

The TV has a large Blue textured panel on the bottom which houses 4.1ch 60-watt speakers along with support for Dolby Digital Plus to provide a deep, immersive, and premium sound. The TV also uses Active Voice Amplifier (AVA) to intelligently recognize potentially distracting sounds around the user and automatically clarifies the voices on-screen through advanced sound signal processing.

The TV can also be controlled by voice assistants as it supports Samsung’s Bixby and Amazon Alexa. For further exploiting the TV’s abilities the TV has Tizen OS for Smart TV interface. The productivity in the TV is also enhanced by making use of Home Office from Microsoft.

Samsung Sero Pricing And Availability In India

The Samsung Sero has been priced in India for Rs. 1,24,990. The price may seem very high for a 43-inch Smart TV but the major reason for this pricing is the rotating display panel. The TV was launched in the South Korean market last year itself. In India, the TV is available only at Reliance Digital stores for now.


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Jay Kapadia

A Wannabe Computer Science Engineer, Tech-savvy individual and a Sports Geek.

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