Ai+ Smartphones to Hike Prices by Up to Rs 3,000 in India Starting November 15

Ai+ Smartphone has announced an upcoming price adjustment across select devices in its Indian lineup, scheduled to take effect on November 15, 2026. The revision marks the company’s second price adjustment this year following an earlier increase in August. Retail pricing across budget and mid-tier models will climb by ₹1,000 to ₹3,000, primarily affecting the Pulse and Nova lineups. The company confirmed that its flagship foldable, the NovaFlip 5G, will retain its existing retail pricing of ₹49,999.

The manufacturer attributed the hike to persistent macroeconomic headwinds and escalating component input costs. According to Ai+, the price realignment aims to protect operational margins and maintain hardware quality standards while attempting to limit the financial burden on price-sensitive entry-tier consumers.

Key Highlights of the Ai+ Price Revision

• Entry-Level Segment Impact: The Ai+ Pulse 2 FE and standard Pulse 2 (4GB + 64GB) receive a ₹2,000 increase, pushing the starting barrier from ₹8,999 to ₹10,999.
• Mid-Range 5G Adjustments: The Nova 2 5G and Nova 2 Neo 5G lineups see hikes between ₹2,000 and ₹3,000, establishing a new baseline of ₹13,999 for the standard Nova 2 5G.
• Upper Mid-Range Realignment: Higher-tier models, including the Nova 2 Power 5G, Nova 2 Pro 5G, and Nova 2 Ultra 5G, undergo adjustments between ₹1,000 and ₹3,000 over previous promotional pricing.
• Flagship Foldable Untouched: The premium Ai+ NovaFlip 5G (8GB + 256GB) remains strictly exempt from the hike, holding steady at its original ₹49,999 tag.
• Grace Period for Buyers: Existing retail pricing will remain active across Flipkart, offline retail stores, and the official Ai+ online store through November 14, 2026.

Complete Ai+ Price Revision Breakdown

Current retail pricing remains valid through 11:59 PM on November 14, 2026. Starting November 15, the revised figures will apply across all authorized online portals and offline retail channels in India.

Ai+ Segment Breakdown and Buying Window

The upcoming adjustments reshape the competitive positioning of the Ai+ catalog. In the entry category, the Pulse 2 series moves entirely past the ₹10,000 threshold, while top configurations of the Pulse 2 touch ₹12,999. Within the mid-range portfolio, the battery-centric Nova 2 Power 5G and the performance-focused Nova 2 Ultra 5G cross the ₹20,000 mark for their higher memory configurations. Ai+ noted that existing promotional rates and bank partner discounts will continue to apply until the mid-November transition.

Consumers considering an Ai+ smartphone have until 11:59 PM on November 14 to complete purchases at current rates across Flipkart, offline retail stores, and the brand’s official web store.

PFD Context

Ai+ gained initial consumer traction in India by aggressively undercutting budget heavyweights like Redmi, Realme, and Moto. Pushing the base Pulse 2 beyond ₹10,000 and the top-tier Nova 2 Ultra up to ₹22,999 places the brand in direct combat with established competitors that offer faster chipsets and proven software longevity. Prospective buyers planning an upgrade should secure their orders before the November 15 transition window closes.