realme P4 Series Receives Massive Price Hike Across All Variants in India

realme has executed a broad and significant price revision across its entire P4 smartphone portfolio in India, increasing retail costs by up to ₹3,000. This markup affects the standard P4, P4X, P4R, and both 4G and 5G variants of the P4 lite, drastically altering the budget and mid-range value propositions just ahead of the country’s major festive sales season.

Revised Pricing

PFD Context:

The smartphone industry is currently experiencing a ruthless wave of pre-sale inflation, and realme is the latest to join this aggressive pricing trend. This widespread price hike across the P4 series is largely attributed to the rising costs of memory, chipsets, and overall smartphone components. However, the timing is deeply anti-consumer.

By inflating the Base Operating Prices immediately before major e-commerce events, brands are setting an artificially high baseline. When the highly anticipated “dream sales” finally launch, the heavily marketed discounts will likely only bring these devices back down to their original launch prices. Following recent premium pricing strategies from industry leaders, it is clear that no brand is holding back – the era of massive, genuine festive discounts may be completely over for budget and mid-range buyers.

Tags: realme P4 price hike, realme P4X new price, smartphone inflation India, festive sales 2026, tech news India