Price Hike Alert: Samsung Increases Galaxy A57 and A37 Prices by Up to ₹6,000 in India

The disturbing trend of pre-sale smartphone price inflation continues to spread across the Indian market. Following similar moves by Motorola and Nothing, Samsung has officially executed a massive price revision for its premium mid-range Galaxy A-series. According to official internal channel partner communications, the prices for the Samsung Galaxy A57 and Galaxy A37 have been hiked by up to ₹6,000, effective September 7, 2026.

This marks the second time these devices have seen their retail value drift further away from their original launch prices, making them exceptionally expensive for the A-series bracket.

Samsung Galaxy A57: Crossing the ₹70K Barrier

The Galaxy A57, which was originally positioned as a premium mid-ranger, has now firmly entered flagship pricing territory.

• 8GB + 256GB Variant: The base model saw a ₹3,000 hike from its previous listed price, moving from ₹59,999 to a new MSRP of ₹62,999. (For context, this device originally launched at ₹56,999).

• 12GB + 256GB Variant: The top-tier variant received a severe ₹5,000 increase. It has jumped from ₹67,499 to a staggering ₹72,499, pushing it well past the critical ₹70,000 psychological barrier.

Samsung Galaxy A37: Up to ₹6,000 More Expensive

The more accessible Galaxy A37 has suffered the highest proportional penalties in this revision cycle, with its top variant taking the maximum ₹6,000 hit.

• 8GB + 128GB Variant: The entry-level configuration increased by ₹3,000, moving from ₹43,999 to ₹46,999.

• 8GB + 256GB Variant: The mid-tier option was hiked by ₹4,000, rising from ₹50,499 to ₹54,499.

• 12GB + 256GB Variant: The highest configuration absorbed the maximum penalty of the entire lineup. It was hiked by a massive ₹6,000, jumping from ₹57,999 to an exorbitant ₹63,999.

Complete Revised Pricing and Inflation Matrix

To clearly illustrate how drastically these devices have inflated since their initial market debut, here is a highly detailed PFD breakdown comparing the original launch prices, the pre-hike retail prices, and today’s newly revised MSRPs.

PFD Context:

The smartphone industry’s pricing playbook for the Indian festive season has become painfully predictable. By aggressively inflating the Base Operating Prices right now, brands are setting a deliberately high baseline right before the Flipkart Big Billion Days (BBD) and Amazon Great Indian Festival. When the sales finally go live, the heavily advertised “massive discounts” will likely just bring these inflated numbers back down to their original launch prices.

Furthermore, Samsung’s pricing strategy here creates a glaring product hierarchy issue. With the Galaxy A57 now costing upwards of ₹72,499, buyers are in direct range of the Galaxy S-series. Paying flagship prices for an A-series device equipped with mid-range silicon simply does not make mathematical or performance sense. If you are shopping in this bracket, the best time to buy a smartphone might just be today, or you should completely pivot your budget toward an older, true flagship.

Tags: Samsung Galaxy A57 price hike, Samsung Galaxy A37 new price, smartphone inflation India, Big Billion Days 2026, tech news India