The Indian smartphone market is witnessing yet another major price correction, and this time, it affects the ultra-premium segment. Vivo has quietly increased the retail price of its flagship Vivo X300 Pro by a massive ₹10,000.
This sudden markup makes it the latest smartphone from the brand to be directly affected by the ongoing global RAM crisis. If you have been tracking the Vivo X series, this development offers a very clear and expensive idea of what to expect for the upcoming X series launch pricing.
Here is the complete PFD breakdown of the new pricing structure, the fate of the standard X300, and how you can still soften the blow using bank offers.
New X300 Pro Pricing Structure
The Vivo X300 Pro is currently available in a single memory configuration in India, and it just got significantly more expensive.
- The smartphone launched in India back in December 2025, priced at ₹1,09,999 for the sole 16 GB + 512 GB variant.
- With the recent price hike, it is now priced at ₹1,19,999.
- The new pricing reflects a straight ₹10,000 hike.
| RAM + Storage Variant | Original Launch Price | New Revised Price | Net Price Hike |
| 16GB + 512GB | ₹1,09,999 | ₹1,19,999 | + ₹10,000 |
Standard X300 Quietly Discontinued
The good thing about the X300 Pro is that Vivo did not discontinue it – the bad thing is simply that it is more expensive now. However, its younger sibling was not so lucky.
- The standard vanilla Vivo X300 has seemingly been quietly discontinued in India.
- The phone is no longer available to buy on Vivo India’s official website.
- It is currently showing as unavailable on Vivo’s own online store, which was the last remaining channel where it was still listed.
Between the discontinuation of the cheaper standard model and the price hike of the Pro model, Vivo’s flagship lineup looks like it is being actively reshuffled and pushed further upmarket.
Bank Offers Can Still Soften the Blow
While a ₹10,000 price hike is hard to swallow, buyers can still technically purchase the device near its original launch price if they have the right payment methods.
- Even after the price hike, Vivo is offering a ₹10,000 instant credit and debit card discount.
- This specific discount is applicable for HDFC, Kotak, and Axis Bank customers.
- By utilizing this bank offer, the effective selling price drops back down to ₹1,09,999, which matches the original launch price.
- Shoppers will also get up to 24 months of no-cost EMI starting from ₹5,000 per month.
- However, do note that EMI purchases are applicable for the hiked price of ₹1,19,999, and the extra ₹10,000 discount is not applicable here.
PFD Editorial Take
Vivo’s decision to maintain the X300 Pro in its active catalog while drastically raising the price is a bold move, heavily driven by component shortages. However, this paints a very intimidating picture for the upcoming X series launch. If a mid-cycle device is being pushed to ₹1,19,999 to maintain profit margins, buyers should brace themselves for the next-generation Vivo flagships to launch at significantly higher baseline prices.
Tags: Vivo X300 Pro price hike India, Vivo X300 discontinued, smartphone price increase 2026, tech news India
