Vodafone and Idea announced the merger back in 2018 but finally, it got completed today after the two brands together will now be called ‘Vi’ (to be pronounced as We). The announcement was done through a live stream event earlier today. The brand has over 1 Billion 4G users in the country. This new name will very soon be updated from all its products such as SIM Cards, Hoardings, bills, Mobile App, websites, and more.
The two telcos have had several name changes over the years. Vodafone India was initially called Max Touch when it was introduced in the country. It was then renamed to Orange followed by Hutch before finally named Vodafone. When it comes to Idea, it first was named Birla AT&T which then became Birla Tata and AT&T. After which it finally was called Idea Cellular.
Vodafone Idea came together as a merged entity two years ago. We have since then focusses on integrating two large networks, our people, and processes. And today I am delighted to present Vi, an brand that will bring important meaning to lives of our customers. Indians are optimistic and want to get ahead in life. They would love a credible partner to help them on this journey. Vi’s positioning is built around this promise and will focus on meeting the customer needs to help them thrive. MD and CEO of Vodafone Idea Limited, Ravinder Takkar
India is the second largest telecom market and the largest data consumer, globally. With 1.2 billion Indians accessing voice and data services at the world’s lowest tariffs across 500,000 villages, the ubiquitous wireless network in India is unmatched for its reach and impact in people’s lives. Kumar Mangalam Birla, Chairman of Aditya Birla Group and Vodafone Idea
The rivals didn’t take long to introduce and welcome the newly branded telecom giant, as Reliance Jio tweeted greeting their competitor on completion of the merger.
— Reliance Jio (@reliancejio) September 7, 2020
In the live stream, Vi also announced ‘Happy Surprises’ initiative which will reward people when used the app. The users have to update the app first to obtain the benefits. Users have to then find the new Vi logo in the app to win rewards. Even mobile users can create and download customized Vi Tune using the updated Vi app or by logging on to myvi.in.
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