- iPhone 8 price starts at $649
- iPhone 8 Plus price starts at $799
- Both models will be available in 64GB, 256GB storage variants
iPhone 8 and iPhone 8 Plus are official now. At the Steve Jobs Theater at Apple Campus on Tuesday, Apple CEO Tim Cook showed off two iPhone models – the iPhone 8, the iPhone 8 Plus, marking the 10th anniversary of the original iPhone, as he recalled the progress the company has made over the years.
The iPhone 8 and iPhone 8 Plus will come in two storage variants – 64GB and 256GB, with their base variants starting at $649 and $799 respectively.
The iPhone 8 and the iPhone 8 Plus offer incremental improvements over the last year’s iPhone 7 and iPhone 7 Plus models. They very much retain the same form factor and design, but there are a few noticeable changes including new colour options – Silver, Space Gray, and Gold Finish, improved display, 25 percent louder speakers, as well as glass front and back. Both the new iPhone models also support Qi wireless inductive charging, allowing people charge the iPhone without having to plug in a cable again, Phil Schiller, Apple’s Vice President of Worldwide Marketing said.
Apple’s iPhone 8 and iPhone 8 Plus are powered by A11 Bionic SoC six-core processors and improved GPU, which is 30 percent more efficient than the GPUs in last year’s models. The new SoC and GPU are able to perform complex tasks such as video encoding at much faster rate.
The iPhone 8 and iPhone 8 Plus also come with improved cameras, Apple said, adding that photos now have better detail, texture even as the iPhone 8 continues to have 12-megapixel camera, and the iPhone 8 Plus a duo of 12-megapixel camera sensors. Among other new capabilities, both the new iPhone models can shoot 1080p videos in 240 frames per second.
A lot is riding on the success of these iPhone models, especially in the wake of aggressive innovation and progress shown by Android smartphone makers such as Xiaomi and OnePlus. Both the companies are increasingly trickling down iPhone’s best selling features to their phones at only a portion of the price. Samsung, too, has improved its software and camera modules significantly over the years.
“The iPhone is the most important product Apple creates. It directly represents around two-thirds of Apple’s revenue — the precise amount varies by season. In addition, iPhone technology is widely used in the iPad, Apple Watch and Apple TV, and as Apple sells more iPhones it creates up-sell opportunities. The iPhone is Apple’s most visible brand now because iPod sales have declines and the Mac has never enjoyed remotely the same volume,” Ian Fogg, an analyst at IHS Markit.
Even as Apple executives bolted on stage with much excitement about the company’s new products, several analysts and potential buyers of the iPhone expressed little enthusiasm about the announcements, having learned much of the details about the upcoming products over the weekend thanks to a huge leak that appeared to be from within the company. Apple executives on the stage didn’t acknowledge the leaks.