OnePlus the company said that People usually remember traumatic events very clearly. It remember vividly the first time it saw the component prices that went into making a smartphone. OnePlus remember the shock. “How could a $650 phone be this cheap to make?”. Second reaction wad: “these guys must be making a lot of money”. Actually, they’re not. In order to put their products in every store walk into and plaster their ads on every street corner, TV station, and webpage, traditional brands need to spend a lot of money. Correction: YOU need to spend a lot of money because in the end, these costs are passed down to the you, the consumer.
That’s the reason they created OnePlus. OnePlus saw that other brands were actually cutting corners to make an inferior product. Then they spent billions of dollars putting them in front of people to a point where you cannot avoid it. OnePlus thought there was a better way of doing things.
With the advent of the internet and social media, big brands can no longer hide shoddy products behind their marketing campaigns. A great product will sell itself. After 2 years, OnePlus has proven that if OnePlus just make a great product, sell it directly to the consumer without mark ups, OnePlus would be providing so much value to the consumer that they will definitely tell their friends, coworkers and family. And it worked.
So with this below OnePlus Price Transparency Infographic, OnePlus wanted to illustrate clearly to you exact how OnePlus bring value to consumers by selling premium products through an efficient business model.
At last they end with, Never Settle, until you have the best of OnePlus !