It sounds good but this feature doesn’t work outside a 100-metre radius which is a downside. The feature is same as the Wi-Fi direct technology that most of the android users have in their phones.
In the recent time, Hike has added so many new features to its messaging app like free group calling that lets you connect upto 100 members at a time. Other new features include awesome free stickers in many local languages, data transfer up to 100MB and now its 4G ready too. So its clear that Hike is looking to expand its 35 million costumer base in the country.
Kavin Bharti Mittal, the founder and chief executive of Hike says “At a point of time in the country where several people are yet to come online, Hike Direct will connect users in a never before seen revolutionary way. The feature can work without Wi-Fi or mobile data and allow users to send photos, stickers, files and messages to anyone who is also on Hike. Currently we are processing 20 billion messages monthly and people are spending at least 140 minutes on the app on a weekly basis. Large files upto 70MB can be sent in over 10 seconds”.
Bharti Softbank is a joint venture between Bharti Group and Japan’s SoftBank.