News & Analysis

Micromax Launches Canvas Lapbook With Windows 10 In India For Rs.13,999

Micromax on Thursday, launched its Lapbook with a price tag of Rs. 13,999. It will be available to buy from friday on Snapdeal.

Micromax Launches Canvas Lapbook With Windows 10 In India For Rs.13,999

In the laptop market, Micromax will have to compete with the established giants like HP, Dell, Lenovo etc.

Apart from the Lapbook, second gen Laptab named Laptab LT777 also launched by Micromax for Rs. 17,999. It will be available on Amazon from Tuesday.

For specifications, the Lapbook runs Windows 10 and sports a 11.6-inch HD display. It is backed by a 5000 mAh battery that is expected to give 8 to 10 hours of backup. It also has 32GB of inbuilt storage that is expandable up to 64GB and weighs 1.3 kilograms. The Lapbook comes with dual speakers and is powered by a 1.83GHz quad-core Intel Atom processor .

As per MAIT, smartphone sales has been the reason of declined in the notebook market. It declined from 6.83 million units in 2013-14 to 5.81 million units in 2014-15. Though the market has seen 17 percent growth in notebook sales to 6.80 million in 2015-16.

Micromax Chief Marketing Officer Shubhajit Sen says “The Lapbook is designed to cater the needs of young India in Tier II and III markets. Micromax has always strived to bring the best technology innovations to close the gap between consumer needs and available devices,”

“The Canvas Lapbook addresses the need of affordable computing, in line with the PM’s Digital India initiative. With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10 percent in 12-18 months” he added.

Visit our website daily for latest tech news. Follow Us on Instagram for awesome tech stuff. Also, Join our Telegram Group and connect directly with Admin.
Show More

Himanshu Mishra

Content-Writer at PaidFreeDroid. Himanshu is a tech enthusiast. He likes to explore the day to day technology, mainly smartphone and software. He also has a keen interest in Cricket and Football.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button