In the laptop market, Micromax will have to compete with the established giants like HP, Dell, Lenovo etc.
Apart from the Lapbook, second gen Laptab named Laptab LT777 also launched by Micromax for Rs. 17,999. It will be available on Amazon from Tuesday.
For specifications, the Lapbook runs Windows 10 and sports a 11.6-inch HD display. It is backed by a 5000 mAh battery that is expected to give 8 to 10 hours of backup. It also has 32GB of inbuilt storage that is expandable up to 64GB and weighs 1.3 kilograms. The Lapbook comes with dual speakers and is powered by a 1.83GHz quad-core Intel Atom processor .
As per MAIT, smartphone sales has been the reason of declined in the notebook market. It declined from 6.83 million units in 2013-14 to 5.81 million units in 2014-15. Though the market has seen 17 percent growth in notebook sales to 6.80 million in 2015-16.
Micromax Chief Marketing Officer Shubhajit Sen says “The Lapbook is designed to cater the needs of young India in Tier II and III markets. Micromax has always strived to bring the best technology innovations to close the gap between consumer needs and available devices,”
“The Canvas Lapbook addresses the need of affordable computing, in line with the PM’s Digital India initiative. With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10 percent in 12-18 months” he added.
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