News & Analysis

Yu Launches ‘Yunique’ Smartphone With Android 5.1, 8-MP Camera And 4G LTE For Rs. 4,999

On Tuesday, Micromax Yu  launched a new smartphone named Yu Yunique which is priced at Rs. 4,999. It is also available with two extra different-coloured back covers at Rs. 5,499.

The Registrations for the first flash sale of  ‘Yu Yunique’ have already started on Snapdeal and will close at 8pm on September 14. The flash sale will start at 12pm on September 15.

Yu Launches 'Yunique' Smartphone With Android 5.1, 8-MP Camera And 4G LTE For Rs. 4,999

At this price, ‘Yunique’ will take on the Lenovo A2010 (Rs. 4,990) as the most affordable 4G LTE smartphone in India. The specifications of Lenovo A2010 are almost identical, except the processor and camera. The A2010 has a slightly lower-powered 1GHz quad-core MediaTek MT6735m processor, smaller 5-megapixel rear camera, and 2-megapixel front-facing camera sensor.

Yu Yunique runs on stock Android 5.1 Lollipop out-of-the-box, with support for Cyanogen OS 12.1.

The Yu Yunique features a 4.7-inch HD (720×1280 pixels) resolution display with pixel density of 312ppi and Corning Gorilla Glass 3 protection. It is powered by a 64-bit quad-core Qualcomm Snapdragon 410 processor, clocked at 1.2GHz, paired with 1GB LPDDR3 RAM and Adreno 306.

The smartphone includes 8GB of inbuilt storage, which can be further expanded via a microSD card (up to 32GB). In addition, the Yu Yunique features an 8-megapixel autofocus camera with f/2.0 aperture LED flash and a 2-megapixel fixed-focus 83-degree wide-angle front-facing camera with 3P Lens and f/2.4 aperture. The smartphone camera features geo-tagging, face detection, HDR, panorama mode and live filters.

Yu Launches 'Yunique' Smartphone With Android 5.1, 8-MP Camera And 4G LTE For Rs. 4,999

The 4G LTE-enabled Yu Yunique supports TDD Band 40 (2300MHz) and FDD Band 3 (1800MHz) for India alongside Wi-Fi, Wi-Fi hotspot, GPS, A-GPS, Bluetooth 4.0, FM radio and Micro-USB v2.0 connectivity. Backed by a non-removable 2000mAh Li-Po battery, the budget smartphone delivers 7 hours of talk time and 271 hours of standby time.

Rahul Sharma the Founder of YU, said, “India is at the tipping point of digital revolution and we expect 4G technology to push Internet usage to an unprecedented level. Consumer demand is constantly shifting towards devices offering multi-tasking capabilities, 24×7 data connectivity with increased video consumption and real-time mobility solutions. However to boost adoption, 3 key things including price, product and reach are important. I feel that with Yunique being available at 4,999 through a partner like Snapdeal that has the farthest reach, we have a compelling preposition to delight the consumer.”

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Himanshu Mishra

Content-Writer at PaidFreeDroid. Himanshu is a tech enthusiast. He likes to explore the day to day technology, mainly smartphone and software. He also has a keen interest in Cricket and Football.

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