For the second time in as many months, the Indian Army’s Facebook page has topped the People Talking About That (PTAT) ranking for Facebook pages.
PTAT ranking is based on the analysis of the number of people talking about or on a particular page.
And it is not just the Facebook page that is doing well. The official website of the Indian Army gets as many as 25 lakh hits every week.
The Army first entered Facebook on June 1, 2013 and has since then garnered 2.9 million likes.
Interestingly, on Facebook, both India and Pakistan are at war, having blocked each other’s accounts through geo location.
This means that a person from Pakistan cannot access Indian Army’s Facebook page and vice versa.
The Twitter handle of the Indian Army has 4,47,000 followers, sources said, adding “social media is an important element of army’s outreach programme.”