The new Facebook wordmark logo comes with minimal change, and the font remains nearly the same as the old one. However, there are several minor changes, and seeing the two logos overlaid on each other really makes them apparent. The overall size of the new logo has now shrunk marginally and the letters are slightly slimmer than before in the new typeface. Also, the gaps inside the letters a, e, b, and o have now been made more circular. Besides this, the letter ‘a’ has been completely overhauled in the new Facebook logo.
The Facebook product designer Christophe Tauziet on Wednesday revealed the new Facebook brand logo (seen above) on Twitter. The logo has been created by the company’s in-house design team in collaboration with Eric Olson, a popular typeface designer whose typeface Klavika was used in the original wordmark. The design however, doesn’t seem to have rolled out everywhere as yet, as we are still seeing original wordmark on Facebook’s login and logout page.
Josh Higgins, Facebook’s Creative Director told the Brand New website that Facebook’s new wordmark logo was made intentionally to make it “more friendly and approachable.”
“When Facebook’s logo was first created in 2005, the company was just getting started and we wanted the logo to feel grown up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olson – whose typeface Klavika was used in the original logo – and developed a custom typeface to reflect where we are now and where we are headed,” he said.