Micromax already had tailwind behind it and were growing in numbers month after month, quarter after quarter. We were thinking about what’s next and we wanted to target a different set of users – the tech natives and digital natives – the nerds. They want to customize their phones. What were we doing for them? And with that thought YU was born.
The project has been named ‘Project Caesar’ as for now, and it’s still under development. The company will make use of its exclusive partnership with Cyanogen, the world’s biggest custom ROM maker, and will implant the Android Lollipop version of Cyanogen OS on its new device.
There was also a hint from Mr.Sharma that the company might step into the wearables segment. “YU is not just about smartphones. It is about connected devices t00,” said Sharma. That’s another big news from the company and we hope that their wearables, in case they arrive, will be as good as the Yureka and will arrive with an attractive price tag.